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October 27, 2020

Matsuri Strategy

The slogan in Japan these days is “with corona” (wizu korona), which suggests adapting the way you do things so that you can get on with something as close as possible to normal life before COVID-19 has gone away. Jinja are also doing this, in an attempt to maintain both the traditions and their financial basis. The October 5th issue of Jinja Shinpō included a report from the chief priest of a jinja in Tokyo, Ōtori Jinja (probably — the reading for the kanji is not given, and jinja are… Read More »Matsuri Strategy