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March 5, 2021

Hatsumōdë: The Visitors’ View

In my last post, I reported on Jinja Shinpō’s hatsumōdë survey of about 400 priests across the country. They also conducted an online survey of about a thousand “ordinary” Japanese, to see how they had handled hatsumōdë this year. The first result they reported is that 78.2% of them had come across the encouragement to spread out hatsumōdë visits. That advertising campaign really does seem to have been effective, which underwrites the complaints made by rural priests, reported in my last post, that it was too much “one size fits… Read More »Hatsumōdë: The Visitors’ View